Building partnerships is something Pirtek really enjoys, dedicating its services to charitable events, working with local communities and of course, developing exciting sponsorship deals.
It is widely known that Pirtek sponsors the fearless Andrew Jordan through Pirtek Racing, but there are other exciting sponsorship deals going on and a big opportunity has arisen for Pirtek Luton and Luton Town Football Club.
In an impressive new venture for the company, Pirtek Luton will be sponsoring the Kenilworth Road ground, creating greater brand awareness with its name emblazoned within the stadium. The exciting new partnership is set to boost Pirtek Luton’s community involvement and name recognition even further, showing a communal front for the whole company.
The sponsorship will also see the centre’s name touching a wider demographic, as Keith at the Luton branch sees this venture as extremely beneficial for the centre’s marketing throughout the whole of the UK. “The main thing is that Pirtek will be shown to people travelling to the grounds, getting the Pirtek name out not just for Luton but all across the country.”
The sponsorship came about due to the centre already being popular among small businesses in the town. Wanting to develop further relationships, Luton Town FC sought the help of “sporting ads” in order to get successful small businesses on board. Of course Pirtek Luton was on the list.
Due to Pirtek’s reliable nature and its focus on the building of local relationships, fans of The Hatters will be seeing the Pirtek banner for the whole of the next season. And what a season it’s looking to be.
Although currently in League Two, hats off to the hatters as their first game of the season saw an amazing 8-2 rout of Yeovil Town.
This is fantastic news for Pirtek as, if Luton Town goes up, the brand goes up with them. It’s as if there is no limit for this partnership.
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