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Among the Plant Elite

11/12/2015 | General

Pirtek took its place among the plant and construction equipment elite at the recent PlantworX exhibition and used the opportunity to show off some of the latest products and services to swell its already comprehensive portfolio.

The second PlantworX show was a spectacular three-day action-packed event. The show opened to gale force winds and driving rain – but this did not dampen the spirits of visitors who flocked through the gates to see the plethora of brand new equipment on display at the show’s new Bruntingthorpe Proving Ground home in Leicestershire. The Plantworx team has also reported a record footfall of more than 14,000 visitors over 3 days, up 18 percent on the 2013 event.

Plant extravaganza

The show, which spanned 135,000 square metres and was home to 344 exhibitors for three-days, was deemed a huge success and following the show and over the weekend social media platforms such as Twitter and Facebook were ‘buzzing’ with positive comments from both exhibitors and visitors alike.

The show even attracted the attention of BBC Breakfast news who broadcast live from the event from 6am to 9am. BBC Breakfast reporter, Victoria Fritz donned a hard hat and hi-vis vest and interviewed leading figures from the construction equipment industry including Rob Oliver, chief executive of CEA (Construction Equipment Association), hosts of the UK’s largest working construction equipment event, Jacqui Miller, global marketing director Miller International, Paul McPherson, sales & marketing director Terex and Nick Allen, managing director Volvo Construction Equipment. The programme was viewed by an estimated 1.5 million viewers and went a long way to raising the profile of the construction equipment industry.

“The PlantworX 2015 show really demonstrated the positivity and feel-good factor that has now returned to the UK construction industry,” says Pirtek marketing manager Tammie Argent-Peters. “The aisles were busy, there were lots of orders being placed, and Pirtek got to catch up with contacts old and new among both the visitors and the exhibitors. We’re already looking forward to PlantworX 2017.”

 

 

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