Buying on Value, Not Price

When Widnes Skip Hire recently changed its name to WSR Recycling, it did so to overcome customer misconceptions about the company that generally overlooked the highly successful recycling side of the business.
And to demonstrate that WSR Recycling can be equally guilty of making incorrect assumptions, the company admits that it had initially dismissed Pirtek’s hose replacement service as prohibitively expensive. “It turned out that Pirtek Liverpool was actually cheaper than our incumbent supplier,” says WSR recycling manager Don Bradfield. "We started using Pirtek Liverpool after they paid us a visit with their parts catalogue. After we had chatted through a couple of things and sorted out the pricing, we decided to give them a go the very next day. Since then they have attended all our breakdowns.”

Bradfield reports that Pirtek’s no-fuss approach is equally important as its competitive pricing. “What we like about them is that we don't have to remove the hoses and present them to the engineer. Steve Cook, our regular MSST, arrives on site, removes the damaged hose, makes a new one on site and then replaces it on the machine,” he concludes. “Absolutely no fuss at all.”